Our company was formed in 1929 when our founder Guðmundur Jónasson obtained his first driving license. Fascinated by the seldom explored interior, he ventured out to the highlands and even onto the glaciers, opening a whole new world to the 20th-century traveler. Since his death in 1985, his family has continued to share his love and enthusiasm for Iceland and are committed to introducing even more interesting tours and adventures for everyone to enjoy.
We also own a fleet of modern, comfortable buses which range in size from 7 to 69 seats and in addition have several 4-wheel drive and high clearance buses which are specifically adapted for Highland travel. All our buses offer free Wi-Fi.